Key takeaways
- Clarify your goal and main metric first.
- Be careful with an agency that guarantees results.
- The ad account should be opened in your name.
- Fees and scope should be in writing; the first period should be a small test.
1. What will my goal and main metric be?
A good agency writes down, before the work starts, the goal (sales, messages, appointments) and the one main metric tied to it. "We will reach more people" is not a goal on its own.
2. How can I verify your experience?
Ask for case studies and references, but make sure the figures are real and shared with the client's permission. A made-up reference is the biggest red flag.
3. How do you set up measurement?
Ask how they will count where every message, click and sale came from. The measurement setup should be planned before the ads.
4. Whose account will it be?
Ad and measurement accounts should be opened in your name. If you part ways with the agency, the account and data should stay with you.
5. How are fees and scope set?
What will be done, when and for how much? Ask for a clear, written scope. Paying the ad budget directly to the platform, not through the agency, lets you see what is spent yourself.
6. What happens in the first period?
The first period should be a small, measurable test; you should look at the result together and decide whether to continue.
Frequently asked questions
Is an agency that guarantees results a good one?
No. Ad platforms are auction systems; nobody can guarantee a specific result.
Should I give the ad budget to the agency?
No need. Paying the platform directly with your own payment method is better for transparency.
Let's listen first, then plan.
Tell us about your business in a few sentences. We will tell you what we can do for you, and if we are not the right fit, we will say so.
Request a first review