01
Think first, then build
Before any ad runs we question the goal, the customer and the numbers. If something isn't needed, we say so.
Moxmore, a performance marketing studio
No growth without clarity.
In short
Anyone can set up an ad. The work is showing the right ad, to the right person, at the right time, in the right place.
Moxmore plans how your business is found and chosen across search, maps, social media, paid ads and AI search. Every step is counted, and every result is shown in plain language.
Working with us
- You see which message and channel brought each customer
- Decisions are made with numbers, not guesses
- Budget follows what the measurement shows
Probably not for you
- Traditional advertising, set up once and left alone
- A promise of guaranteed results
- An ad account and data that stay with the agency
How we work
Order matters
Three steps, in this order.
Set up.
We analyze your situation first, then build accounts, pages and tracking around a clear plan.
Measure.
We count where every message, click and sale came from, and think through what the numbers mean.
Grow.
A strategic approach: the right choice at the right time.
What is performance marketing
Traditional advertising and performance marketing
Performance marketing manages the ad budget by measurable results, not reach or likes: sales, messages, appointments, forms.
Traditional advertisingPerformance marketing
GoalAwareness and visibilitySales, messages, appointments
MeasureReach, viewsConversions and cost per conversion
Report"We reached this many people""This ad brought this many customers"
DecisionFixed plan, gut feelingBudget shifts by the numbers
Myth
If we run ads, sales will come.
Reality
Without measurement, nobody knows what brought them. Measurement first, then budget.
Myth
Anyone can run ads, so there is no difference.
Reality
Setting up is easy. The work is showing the right message to the right person at the right time, and counting the result.
Myth
A good agency guarantees sales.
Reality
Google and Meta are auction systems; nobody can guarantee a result. Be careful with anyone who does.
Measurement
Here is how we count.
This is the report layout our clients receive every month. The figures below are demo data, not a real client; they only show how the report is built and where each number comes from.
Sample businessLast 30 days
Ad spend$1,240+8% vs previous 30 daysSource: ad platform
Total leads186+21% vs previous 30 daysSource: WhatsApp labels
Cost per ad lead$16.76-6% vs previous 30 daysSource: ad platform
Counted sales41+17% vs previous 30 daysSource: the business's own count
Leads per daySource: WhatsApp labels
What we learned
Leads from the Google profile turn into sales more often than the rest, so profile photos come first next month.
Next month
Raise the budget of the off-peak campaign and pause the launch offer.
Leads and sales by source
| Source | Leads | Sales | Conversion |
|---|---|---|---|
Paid ads | 74 | 16 | 21.6% |
Instagram | 38 | 8 | 21.1% |
Google profile | 33 | 9 | 27.3% |
Storefront QR | 24 | 5 | 20.8% |
Table QR | 17 | 3 | 17.6% |
| Σ | 186 | 41 | 22.0% |
Source: WhatsApp labels and the business's own sales count
Campaigns
| Campaign | Spend | Leads | Cost per lead |
|---|---|---|---|
| Launch offer | $520 | 31 | $16.77 |
| Off-peak hours | $410 | 25 | $16.40 |
| New product | $310 | 18 | $17.22 |
| Σ | $1,240 | 74 | $16.76 |
Source: ad platform (read-only access)
How we work with you
02
Accounts stay in your name
The ad account and payment method remain yours. We get access by invitation and never ask for a password.
03
Every number has a source
Next to each figure in a report you can see where it came from. We don't show numbers we can't source.
04
Measure for 30 days, then decide
At the end of the first month we look at the result together and decide whether to continue.
05
No guarantees, only measurement
We don't promise sales. We show what we did and what happened, as measured.
Channels and tools
Wherever your customers look, you are there.
Each channel is a tool of the strategy. We don't enter all of them at once; we choose the ones that fit your business.
Search, Maps, YouTube and Google Ads
Meta
Instagram and Facebook ads and content
TikTok
Short-video ads and content
Yandex
Search and display ads
Ads aimed at job titles and industries
Conversations, catalog and message flows
SEO
Search engine optimization and content that answers questions
Permission-based campaigns and automated sequences
AI search
Being found and described correctly in ChatGPT, Gemini, Claude, Perplexity, Microsoft Copilot and Google's AI answers (GEO)
Measurement
Google Analytics 4, Conversions API, UTM and consent management
Your path
Which path fits your business?
1Business size
2Where you are
Recommended path
If you are just starting: be found first with Be Found, then count the result with a one-off campaign; if it works, move to Win Customers.
If you already have a setup: start with the Business audit to see the gaps. Then fix them, and add content and ads.
If you want to grow: Monthly Growth for content and a small ad, measured with campaigns. If you run a food business, start with the platform profit check.
Mid-size and just starting: measurement setup first (Pixel, Conversions API, GA4), then a Growth Audit for a baseline, then Meta ad management.
If you already run campaigns: a Growth Audit reviews tracking, account, creative and landing pages; we fix the gaps with a measurement setup, then move to monthly management.
If you want to grow: monthly measurement health, Meta ad management and a Creative Sprint to test different concepts.
Large and building a new setup: after a short call we scope the need for multi-location visibility and a measurement architecture.
If you have an existing setup: we start with a Growth Audit and attribution consulting, then scope the work from the findings.
If you want to grow: a scoping call for multi-channel monthly management and team training.
See the servicesServices
Start small. Grow with proof.
Based on your choice:
No service matches this combination yet. Message us and we will plan it together.
Meta ad management
Monthly campaign management, testing clearly different creative concepts, plain reporting, built around profit. Ad spend is paid by the client.
Google Ads management
Search ads setup and monthly management. Ad spend is paid by the client.
TikTok ad management
Setup of short-video ads on TikTok, audiences and testing; monthly management and a plain report. Ad spend is paid by the client.
YouTube ad management
Setup of video ads on YouTube, audiences and testing; monthly management and a plain report. The business supplies the video; we can guide phone filming if needed. Ad spend is paid by the client.
Yandex ad management
Setup and monthly management of search and display ads on Yandex. Ad spend is paid by the client.
LinkedIn ad management
Job-title and industry targeting on LinkedIn, setup and monthly management; for B2B and international lead generation. The ad budget belongs to the client.
Creative Sprint
8-15 clearly different ad concepts, a first test plan and an evaluation.
Monthly Light
4 posts, Google review support, one-page monthly report. A starting point when the budget is small.
Monthly Growth
8 pieces of content, one small Meta ad (WhatsApp-message goal), a one-page report, a weekly 15-minute call. Ad spend is paid by the client.
One-off campaign
A campaign for an opening, quiet hours or a first order: QR and coupon, 2 pieces of content, a 7-day small ad; results are counted.
Phone filming guidance
One session on how to shoot product and venue photos with your phone (not professional photography).
SEO (search engine optimization)
Keyword and competitor review, on-page and technical fixes, map and profile alignment for local search; progress is reported monthly.
Content marketing
Planning, writing and a publishing calendar for articles and pages that answer your audience's questions; aligned with SEO and AI search.
Business audit
A 45-minute review and a one-page written report: Google profile, reviews, WhatsApp, Instagram, platforms, measurement.
Growth Audit
A written diagnosis of tracking, ad account, creative and landing pages, plus a 45-minute walkthrough.
Measurement setup (Pixel, Conversions API, GA4)
Meta Pixel and Conversions API with deduplication, GA4, UTM standards, consent management; tested and documented.
Monthly measurement health and report
Checks of events and match quality, a plain monthly report, clear recommendations for the next month.
Conversion rate optimization (CRO)
Finding where visitors get stuck using measurement, a test plan and page changes; every test starts with a written hypothesis.
Landing page design and testing
A single-goal page for an ad or campaign: copy, layout, form or WhatsApp button, tracking; an A/B test plan.
Email marketing
List and consent setup (with notice and consent records), welcome and repeat-purchase sequences, newsletters; sending-tool setup and a monthly report.
AI search visibility (GEO)
Content and page structure so AI assistants like ChatGPT, Gemini and Perplexity can find and describe your business correctly, with a baseline measurement and monthly tracking.
Google Business Profile setup
Verification, categories, hours, photos, product or service list, WhatsApp and directions links, review-request link.
WhatsApp Business setup
Profile, catalog or menu, greeting and away messages, quick replies, labels.
Instagram profile setup
Bio, highlights, call, directions and WhatsApp buttons, layout of the first 6 posts.
QR code set
Separate codes for menu or catalog, Google reviews, WhatsApp and coupons, so you can count which channel brought people.
Platform profit check
What is left from one order after commission, courier and product cost on a food-ordering platform; is it worth joining, which campaigns lose money?
Platform setup (per platform)
Application support, menu, photos, descriptions and settings. The business signs up and signs the contract itself.
Direct Orders (pilot)
Orders through your own channel: WhatsApp catalog and order template, QR, Google link; after 30 days we count how many orders came directly. The business checks platform terms.
Digital menu or price-list graphic
A digital menu or price graphic for QR and social media (print excluded).
Social media template set (5 templates)
Five reusable templates in your brand colors.
One-page website
Mobile-friendly, WhatsApp button, map, services and photos. Domain and hosting are opened in the client's name.
QR menu / catalog page
A light menu or catalog page that opens on a phone.
Form or booking add-on
A course sign-up, booking or quote form.
Website maintenance (monthly)
Includes one hour of changes per month.
Corporate websiteCustom scope
A multi-page site with service pages and a quote form. Scoped to your needs.
Multi-location visibility and review managementCustom scope
Google profiles, review replies and consistent business information for multi-branch businesses.
Measurement and attribution consultingCustom scope
Multi-channel measurement architecture, event plan, data-quality audit.
Multi-channel monthly managementCustom scope
Strategy, creative testing and monthly management across Meta, Google and other channels; team and custom reporting.
Team training and process setupCustom scope
Training and working routines so your in-house team can run measurement, ads and reporting.
Scope, timing and price are confirmed in writing after a short call. Ad spend is paid by you, directly to the platforms.
Ready-made packages for small-scale businesses
Price after a short call
One-off setup
Be Found
Google Business Profile, WhatsApp Business, Instagram setup and QR codes. You become findable and reachable.
Our recommendation
Win Customers
Be Found plus monthly content, a small ad and a one-page report. We try it together for three months.
With a website
Full Showcase
Win Customers plus a one-page site and a template set.
If the budget is small
Light
Be Found plus light monthly care. We review together at day 30.
Questions
Frequently asked questions
Who pays for the ads?
You do. The ad account is opened in your name and you pay the platform directly. We only invoice our service fee.
How soon will I see results?
We don't promise numbers. In the first 30 days we set up measurement and run one small test, then look at the result together and decide whether to continue.
How much does it cost?
Scope, timing and price are confirmed in writing after a short call. First we work out what you actually need.
Who keeps access to my accounts?
You do. Accounts are in your name; you give us access by invitation, so you never need to share a password.
What does a performance marketing agency do?
It manages the ad budget by measurable results: it sets up the ads, counts conversions, reports what worked and shifts the budget accordingly.
How is it different from traditional advertising?
Traditional advertising looks at reach; performance marketing looks at conversions and cost per conversion. Large brands can use both together.
What is ROAS, and what is a good ROAS?
ROAS is the revenue earned for every unit spent on ads. There is no single good number; the target depends on your product margin.
Do you guarantee results?
No. We measure, show what we see as it is, and tell you plainly what worked and what didn't.
Let's listen first, then plan.
Tell us about your business in a few sentences. We will tell you what we can do for you, and if we are not the right fit, we will say so.
Request a first review